From viral marketing tool to pedagogical blockbuster, 'Inanimate Alice' has had a meteoric and largely unexpected rise to international prominance. Writer, creator and Professor of Creative Writing & Digital Media at Bath Spa Kate Pullinger, will be joining us to ask - How did that happen?

In 2006 Kate Pullinger and Chris Joseph were commissioned to create a series of interactive stories for a marketing campaign for a feature film that didn’t exist.  From that inauspicious beginning, ‘Inanimate Alice’ has gone on to become one of the most popular digital stories for educators around the world, from primary to doctoral level.  How and why did this happen?  Kate will discuss the story’s unique and on-going progress.  www.inanimatealice.com

This talk was originally scheduled for Friday 18 Jan but had to be postponed due to heavy snow. Thanks very much to Kate for being so flexible.

This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week.

Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday.

Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who’s interested in what we do.

After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm.

Let us know if you’d like a tour of the space and we'll be happy to show you around. Send an email to admin@pmstudio.co.uk