We are thrilled for Studio resident James Wheale to join us to introduce a new start up called Understory.

Eating may well be the most multi-sensory experience we have. Combining sound, aesthetic, colour, smell, taste, mouthfeel, temperature, memory, emotions, culture, context and company with every bite. James will be speaking about Understory's exploration of neurogastronomy; an emergent field that combines neuroscience with eating to explore some big questions; from the future of the food industry to what makes us human. 

Understory applies neurogastronomy, storytelling and emergent technology to create compelling dining experiences. From orgasming puddings to eating with EEG brain scanners, they are dedicated towards understanding our most common behaviour as a species; dining. 

This Lunchtime Talk is part of Open Studio Friday, which takes place at the Studio every week.

Do you want to find out what is going on at the Pervasive Media Studio? Are you interested in meeting our residents, talking about a specific project or curious about pervasive media? Why not pack a sandwich and join us for one of our Lunchtime Talks and Open Studio Friday.

Lunchtime Talks are informal presentations by Studio residents and associates. They normally take place at 1pm on Friday, are free and open to everybody who’s interested in what we do.

After the Talk, we also invite you to stay with us for the afternoon to continue the conversation or work on your own projects. We provide chairs, tables, wireless and a great space. You bring what you need to work with (laptop/mobile). Our open afternoons close at 5pm.

Let us know if you’d like a tour of the space and we'll be happy to show you around. Send an email to admin@pmstudio.co.uk