After studying animation in Birmingham Joe turned his procrastination technique into a career and moved straight into the games industry.

He moved to Bristol three years ago and rose up the ranks at local games studio 'Opposable Games'. Once he had emotinally sucked them dry he felt the need to branch out and became a freelance animator/illustrator to work with as many amazing and creative people that the city has to offer.

Naturally this has brought him to the Pervassive Media Studios, where along side his client work with the likes of Aardman and the BBC he hopes to start producing some new and exciting games infuenced by local art and technology projects.