Marta Martín Núñez is a PhD student from Universitat Jaume I of Castellón, Department of Communication Sciences, Spain. She has a degree in Advertising and Public Relations and another one in Audiovisual Communication, specialising in Computer Generated Images for her postgraduate studies.

Marta carried out a temporary research stay at UWE, working from the Pervasive Media Studio, for the summer months, sponsored by the Ministry of Education in Spain, with the aim of researching on new media, the hybridisation of visual language and simmulation processes in computer generated images when used in advertising TV commercials and new advertising products for new media.

This research was part of her european doctoral thesis entitled “(Re)building (hyper)reality: uses of CGI in hybridiated media”.