Amy Rose is a highly acclaimed director and maker, known for creating sensory stories that experiment with new technologies. In all her work, she seeks innovative methods for creating connection with audiences - playing with the body as much as speaking to the mind. 

Amy is one of the Watershed Fellows in Residence as part of the MyWorld Ideas programme. She will spend ten months working with Air Giants from June 2023, exploring how to play with context, story, participation and interaction with the Giant Tactile Robots - to deepen audience experience and create engagement and play.  

She is super excited to climb inside inflatable robots and create magical stories with the team. 

This Fellowship in residence is part of the MyWorld IDEAS programme led by Watershed. The IDEAS programme encourages responsible forms of innovation and actively explores points of crossover and connection. The MyWorld Fellowships in Residence are aimed to support a period of short future-facing work injecting experimentation, ethics, and depth to a strand of technological enquiry.


In 2013, together with May Abdalla she co-founded Anagram, to explore the use of emerging immersive technologies and audience participation in non-fiction storytelling.

Their work spans many forms - ranging from a blindfolded experience about being lost that took place in a 6000sq ft sensory set (Door Into The Dark, winner of Tribeca Film Festival Storyscapes Award 2015), to a VR piece about power and control for two people at a time (The Collider, winner of 2019 Sandbox Immersive Art Award) to numerous interactive audio pieces for museums and public space.

Anagram have won multiple international awards for their striking and profound approach to storytelling - and have toured work internationally at festivals, public spaces and museums. At its core, the work invites people to consider what it means to be alive today, in this society and alongside these people. They make a combination of self-started and commissioned-to-brief projects, alongside running workshops, giving talks and providing creative mentorship. Almost all of these projects embed technology into a narrative experience in surprising and recently-possible ways.

Originally a documentary filmmaker with an MFA in directing from Edinburgh College of Art, she made finely crafted and playful observational documentaries for the international film festival circuit for many years. In her spare time, she runs wild camps for children in the hills, cooks for hundreds at a festival in Wales and devises absurd interactive games for adults.