Designer focused on experience, interaction and game like systems. Founder of London based PAN Studio and the massively multiplayer real world strategy game, Run An Empire.

Run An Empire is an iOS and Android game that takes elements of strategy and mobile gaming and takes them out into the real world, turning the space around you into an arena for play. By promoting regular activity and bringing a new layer to the exercise routine it aims to disrupt both causal games and the growing fitness market.

PAN Studio create interactive installations and experimental objects designed to find new ways of enriching everyday living. Pan’s work explores the significance of experience when used as the key element in the creation of new objects, systems or services.

Recent work has focused on the digital reclamation of public space for playful interactions. Their projects include Design of the Year shortlisted Hello Lamp Post, a city wide platform for play and Run an Empire, a territory control strategy game that you play in the space around you.

Visiting tutor at Goldsmiths college London and spoken at the Design Museum in London, South by South West in Texas and Unbox in Delhi about experience design and play.

Studio themes