Imwen is Experience Designer, Social Games Practitioner, Creative Technologist, Educator, consultant & TEDx Speaker

Her focus is play in Adulthood.

Founder of New Party Rules Labs an indie mixed reality games studio and research Lab. At present Imwen is working on in development debut title “Heroes Villains and History" in partnership with Color In Tech, Meta, UCL, Goldsmiths, Coding Black Females & B3 Media.

Always in search of new ways and means, to formulate enlightened, critical, qualified and lived perspectives from new and existing voices that we urgently need to hear, free from any restrictions of creative hierarchy, genre or style.

Imwen's practice uses play as a strategy and tool to sense, discover and retrieve knowledge for new contexts and experiences.

She uses play to activate grass-roots processes and new recipes for co-producing change and new futures.

She experiments with methods to create a “trickle-up” process of culture-led system change to disrupt power imbalances in the coverage of global issues.

She galvanises leaders, change-makers, groups and individuals using the potential of play as an experiential process designed to inspire and incubate a new ideas, approaches and address the complexities of change.

Her tools are play, assisted game mechanics, creative processes and critical making because they move imagination, ideas and people beyond talking together, to making together.

In the past 18 months, Imwen has become:

a organising team member at BXRN Black XR Network

a UKIE and Creative England Games foundation Accelerator cohort 2022/2023

a Black Valley Founders Programme Alumni 2022

a Color In Tech & Meta’s POC Creators fund recipient 2022

a TEDX Speaker: The Future of Play, GoodEnough College 2022

As well as being a resident of the Pervasive Media Studios, Bristol, Imwen is a tutor for University of the Underground, a lecturer at ISCOM, Paris. co founder of Black Excellence Global Network, a global movement rooted in creating economic, ethical, and social advancements to change narratives globally.

 

*In other exciting news, June 2023 I became Chair of the Advisory Board for MyWorld

 

 


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