Professor Peter Madden, OBE, is founder and director of vividfutures.co.uk a company which advises on strategies to thrive in a hyper-connected, rapidly urbanising and low-carbon world. His work focuses around 'the future of place'. He is Professor of Practice in Future Cities at Cardiff University, and also a member of the Future Matters Collective.

Peter has a background working in sustainability and innovation. Previously he was CEO of Future Cities Catapult - a centre of expertise on urban innovation - and of Forum for the Future - a sustainability non-profit. He now Chairs Building with Nature