Sam is an experience designer and co-founder, with Ben Barker, of design practice PAN Studio - producing interactive objects for installations and immersive theatre, and creating experimental objects designed to find new ways of enriching everyday living.

In 2013 PAN produced Hello Lamp Post as the inaugural commission for the Playable City award. Hello Lamppost encouraged Bristolians to see the city in a different light, as they traded SMS conversations with local street furniture.The project was exhibited Design Museum’s Design of the Year 2014 show.

Currently Sam is working on Run An Empire – a pervasive strategy running game for smartphones, where players run competitively to capture parts of their local area.

Sam has spoken internationally about the value of experience in design and how it relates to memory and can improve our future cities, including at UnBox festival in New Delhi, Replayce: The City in Zurich and TEDx Hamburg. 

He is a visiting tutor at Goldsmiths College, University of London and has worked with the Design Museum, London, to create briefs for their national higher education program.

Studio themes