Joanie co-founded ANTIVJ and co-directed the label with Nicholas Boritch until 2010.

ANTIVJ is a visual label initiated by a group of European visual artists fascinated by the use of projected/ reflected light, and its influence on perception. By using unconventional canvas and mixing techniques such as mapping, tracking, stereoscopy or augmented reality ANTIVJ strives to step away from standard set-ups and techniques to focus on immersive in-situ projects involving projections on volume.