Lunchtime Talk: The Art of the Trailer

Lunchtime Talk: The Art of the Trailer

part of Reframing Film

Talk

Please note: This event took place in July 2025

Love film trailers? Join one of the world’s leading Creative Agency Silk Factory’s John Piedot for a plotted history of the trailer from its early beginnings in 1913 when Nils Granlunds spliced rehearsal footage of a Broadway show to form a short promotional package shown after, or trailing, a feature film to. Since then, trailers have evolved not only as promotional material but as an artform capturing the essence of films.

This is a chance to meet the award-winning Silk Factory team, the creative force behind some of the finest trailers from the re-release of The Conversation to newer titles such as Boiling Point to Kneecap (which earnt them the Grand Jury Prize at the prestigious Clio Awards) to the Cinema Rediscovered festival trailer, which they have produced since 2017.


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