A person wearing a futuristic visor and a helmet adorned with stars and wing-like attachments. The image has a green filter, with orange and blue geometric shapes overlaying, suggesting playfulness and creativity.

Nurturing Creative Futures: How Watershed supports creative research and development

Published on 16 March

This report charts Watershed’s value to the creative research and development ecosystem.

Watershed works at the interface between research, creative practice and emerging technologies, bringing a values-led approach to innovation. It does this primarily through its long term support of a community in Pervasive Media Studio.

This report was produced with support from MyWorld.

MyWorld is a creative technology programme in the UK’s West of England region, funded by £30 million from UK Research and Innovation’s (UKRI) Strength in Places Fund (SIPF) and £16 million in industry match funding to date. MyWorld is built on the production, technology and research strengths of the West of England region to create a globally unique proposition for creative technology research and innovation. Participation in MyWorld has enabled Watershed to develop its work in Pervasive Media Studio, and to evaluate its role in the creative ecosystem over time.

Findings in this report are based on interviews with individuals, companies and consultants who have engage with Watershed, MyWorld participants and Watershed staff. Several secondary sources have also been consulted, which document Watershed’s history, processes, projects, impacts and learnings.

Read the full report

nurturing-creative-futures-wshed-report-march-26_0.pdf2.98 MB
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