Jake Applebee, co-founder of Crack Magazine, discusses the possibilities 5G might present in the music industry. What do figureheads think it will mean? What ideas exist on the horizon for an industry which might be on the verge of a major shift? What does 5G mean for how we experience cultural events and will it see Augmented Reality and Virtual Reality integrated into these experiences? How will live-streaming evolve with accelerated accessibility and what will it mean for audiences experiencing it in real-time? From meeting Frank Zappa’s hologram to experiencing Kraftwerk’s musicians live in different locations around the world, Jake will explore these questions and more.
Jake Applebee co-founded Crack Magazine in Bristol in 2009, since when the magazine has grown to be one of Europe’s largest music publications. He is also a director of Simple Things Festival, which has been lauded and critically acclaimed as one of the UK’s premier forward-facing music events.